Bit by bit : social research in the digital age / Matthew J. Salganik.Material type: BookPublisher: Princeton, New Jersey : Princeton University Press, 2019Copyright date: c2018Edition: First paperback edition.Description: xix, 423 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0691196109; 9780691196107.Subject(s): Social sciences -- Research -- Methodology | Social sciences -- Statistical methods | Social sciences -- Moral and ethical aspects | Information technology -- Social aspects | Big dataDDC classification: 300.72
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|Books||Prof Juhani Tuovinen's Collection||Non-fiction||300.72 (Browse shelf)||Available|
Includes bibliographical references (pages 367 - 412) and index.
Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
"The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges ..."--Back cover.