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Microeconomics and behavior / Robert H. Frank.

By: Frank, Robert H.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2010Edition: 8th ed.Description: xxviii, 607 pages : illustrations (some color) ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073375946; 0073375942.Subject(s): Microeconomics | Economic man | Self-interest | Consumer behaviorDDC classification: 338.5
Contents:
Pt. I. Introduction -- 1. Thinking Like an Economist -- 2. Supply and Demand -- Pt. 2. The Theory of Consumer Behavior -- 3. Rational Consumer Choice -- 4. Individual and Market Demand -- 5. Applications of Rational Choice and Demand Theories -- 6. The Economics of Information and Choice under Uncertainty -- 7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- 8. Cognitive Limitations and Consumer Behavior -- Pt. 3. The Theory of the Firm and Market Structure -- 9. Production -- 10. Costs -- 11. Perfect Competition -- 12. Monopoly -- 13. Imperfect Competition: A Game-Theoretic Approach -- Pt. 4. Factor Markets -- 14. Labor -- 15. Capital -- Pt. 5. Externalities, Public Goods, and Welfare -- 16. Externalities, Property Rights, and the Coase Theorem -- 17. Government -- General Equilibrium and Market Efficiency (online).
List(s) this item appears in: Prof Rajasundram (Kumar) Sathiendrakumar
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Books Books General Stacks Non-fiction 338.5 (Browse shelf) Available Donated by Rajasundram (Kumar) Sathiendrakumar.

Includes index.

Includes bibliographical references and index.

Pt. I. Introduction -- 1. Thinking Like an Economist -- 2. Supply and Demand -- Pt. 2. The Theory of Consumer Behavior -- 3. Rational Consumer Choice -- 4. Individual and Market Demand -- 5. Applications of Rational Choice and Demand Theories -- 6. The Economics of Information and Choice under Uncertainty -- 7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- 8. Cognitive Limitations and Consumer Behavior -- Pt. 3. The Theory of the Firm and Market Structure -- 9. Production -- 10. Costs -- 11. Perfect Competition -- 12. Monopoly -- 13. Imperfect Competition: A Game-Theoretic Approach -- Pt. 4. Factor Markets -- 14. Labor -- 15. Capital -- Pt. 5. Externalities, Public Goods, and Welfare -- 16. Externalities, Property Rights, and the Coase Theorem -- 17. Government -- General Equilibrium and Market Efficiency (online).

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